Simple

Yes, I really need that on the homepage.

The all to familiar conversation that tends to come up with every client at some point. The odd desire to take the lazy route of putting everything as a menu item, or simply (and I use that word sarcastically) deciding to use drop down menus instead of thinking the problem through and doing a bit of information architecture to come up with a solution that is not only better visually, but also means more users will find more of what they want, more of the time.

This problem is always compounded in a business scenario where the in-house web guy gets “told” that certain things need to go on the homepage. The problem of course is that in this setting, everyone is certain that what they are working on is definitely worthy of homepage status, or worse still, the ever-desired mantle of top-level navigation status.

Can’t you just add Staff Casual Day next to Products and Services?

It’s at this point that unless someone is willing to put themselves through an arguement, they usually lose to a less knowledgeable higher power who just wants their way.  I say it’s worth the argument. Persist, and your site will be better for it.  Structure your content in a clear way, not in the way that the client or the boss describes it.  Think of the users, make it easy for them which 99% of the time means keeping it simple.